97Bros represents and upholds the spirit and passion of all partners who were born in 1997.

Interior photo of 97Bros office located in Penang, Malaysia
97Bros office in Penang, Malaysia

97Bros was founded in 2016 by a group of youngsters. We produce fashionable accessories for people who are thriving hard to succeed in life.

“97Bros” is derived from “1997” and “Brothers”. The initial thought was to start a business with our brothers who are also born in the year 1997. At the time we started, all of us were only 18 years old.

The reasons why we started 97Bros is because we hate having to ask money from our parents and we want to make extra pocket money; we want to do something we are passionate about, which is fashion. As Mark Anthony once said, ”If you love what you do, you don’t have to work a single day in your life.”

Since day one, we have two main focus in mind: our product and service. We only design product that we, ourselves will wear and feel proud wearing it. And yes, every bracelet includes a 6 month warranty. We want our customers to be treated exactly how we ourselves want to be treated. So, we provide attentive customer service, paying attention to all the little details for your benefit.

With RM500 from each partner as an initial capital, we were able to make Paracord bracelet a hit in Malaysia. Most importantly, we have inspired hundreds of youngsters to start their own business. In 97Bros, we often receive requests from thriving young people to share our journey. We even meet them for a cup of coffee and later on we become new friends. It is really amazing to see that mere touches from us here and there can give them courage to start their own venture. Now, 97Bros is defined as a brand for thriving youth. This drives us to move forward and spread inspiration for the rest of our lives.

We were the first, and will always be ahead. The first to bring in new bracelets with potential into Malaysia; to innovate and create high quality bracelets with affordable price.

“Stay ahead, stay fabulous.”