97Bros represents and upholds the spirit and passion of all partners who were born in 1997.

Interior photo of 97Bros office located in Penang, Malaysia
97Bros office in Penang, Malaysia

97Bros was founded in 2016 by a group of youngsters and we produce fashionable accessories.

“97Bros” is derived from “1997” and “Brothers”. The initial thought was to start a business with our brothers who are also born in the year 1997.
At the time we started, all of us were only 18 years old.

When we started 97Bros, we shared two visions: we hate having to ask money from our parents and we want to make extra money; we want to do something we are passionate about, which is fashion. As Mark Anthony once said, ”If you love what you do, you don’t have to work a single day in your life.”

Since day one, we have two main focus in mind: our product and service. We only design product that we, ourselves will wear and feel proud wearing it. And yes, every bracelet includes a 3 month warranty. We want our customers to be treated exactly how we ourselves want to be treated.
So, we provide attentive customer service, paying attention to all the little details for your benefit. Don’t believe us? Try us.

With RM500 from each partner as an initial capital, we were able to make Paracord bracelet a hit in Malaysia. We inspired hundreds of people to start their own business selling similar products as ours. We were the first, and will always be ahead. The first to bring in new products with potential into Malaysia; to innovate and create high quality products with affordable price.

“Stay ahead, stay fabulous.”